App owners and marketers are grappling with a dilemma – app downloads are coming to a grinding halt, while there is an increase in app usage.
Apps are growing in popularity all over the world, and an increasing number of people are using apps as a primary means to gain information and interact with companies. However, this increase in usage brings with it a wave of new apps that compete for a user’s attention. So, when a user finds an app he/she likes, there won’t be any further research and discovery.
This makes it extremely crucial for app owners to focus on engaging and retaining their existing user base, while simultaneously looking for ways to acquire new users and customers.
But, how you engage your audience depends on a lot of factors – your target audience, your product, what does your app do, etc.
Here are 5 apps that use simple, yet brilliant, ways to boost user engagement. They’ve used push messaging, offers meant only for app users, personalization, and various creative campaigns to come up with a number of ways that keep their users loyal and deliver value.
The world is going mobile. For every business, irrespective of its size, the mobile is the fastest way of connecting with its customers. While you could develop a mobile – friendly version of your website, or you could even add a pretty cool e-commerce functionality to your mobile site, but nothing beats the reach and interactivity of a mobile app. In fact, an increasing number of entrepreneurs are now entering the mobile app market by creating their own mobile apps.
That said, not all apps are equal. If you scroll through the apps available in the Play Store and the Apple Store, you will see that there are countless apps that are practically useless to users and don’t do much for the companies. In fact, these apps make the parent businesses come off worse to potential customers than they would have without the app.
Creating an app that users will love is actually rocket science in today's competitive app space. Before you decide on creating an app, it always helps to step into the shoes of your customers (existing and potential) to get an idea of how would they feel while using your app.
To make your task easier, we have put together vital characteristics that your app must have in order to be a hit with the users.
Mining has always been a very risky and dangerous business. Over the years, science and technology has made mining easier and less riskier, but it is only safe when best practices of a safe work environment are implemented and adhered to.
However, modern mining techniques and the associated technologies have done quite a lot to diminish the considerable risk of catastrophe in a mine. Software for mine planning have helped in creating work environments that are safer and, hence, more productive.
We’ve summed up a few strategies that can help you make your mine safer and more productive
Mobile applications have become an easy, not to mention economical way for businesses to reach out to their customers and reel in prospects. They also aid in building new channels of generating revenue, marketing, support and maximizing your value in the minds of your customers.
Read: Why does your business need a mobile app?
Given the demand, mobile app development services companies are burgeoning, and each promises to create a brilliant and unique app. With choices abundant, it is difficult to choose the right vendor to build your mobile app. While it is tempting to go with a company that offers its services at a lucrative price, there are other factors that need to be taken into consideration before finalizing on one.
Here's what to keep in mind when choosing a mobile app development company
Businesses are at the cusp of immense transformation facilitated by the rapid growth of mobile and the app ecosystem. Services via apps, payments via mobile are no longer modern, they are here and have become an integral part of culture and evolution.
Businesses who have been at the cutting-edge of technology and transformation could foresee the power of mobile and went on to quickly build a mobile strategy for both clients and employees. A mobile strategy today is an integral part of enterprise strategy and growth. In fact, businesses are now working towards improving app experience and keeping users hooked to the app.
Read: 4 Innovative Tactics to Drive User Engagement on Apps
So, how do you choose a vendor or a partner to facilitate implementing your mobile strategy? To this end, a systematic approach is required to decide on a mobile application development vendor. In fact, most failures with a mobile strategy implementation can be traced back to a sourcing process that was not managed well.
Following is a process opted by companies that wish to leave the least possible to chance while looking for mobile app development companies. You will not need any advanced software tools to implement the process elaborated below. In fact, you can get the whole thing done in an Excel spreadsheet. However, if you’d rather have a tool, you can look for one on Google (or you can try Website Vendor Selection Tool or SupplierSelect, for example.)
User engagement is the key to a successful app performance. The rate at which users abandon apps is one of the greatest problems that app developers now face worldwide. People download apps, only to stop using it after some time or uninstall it from their phones. Developers and teams are now studying user usage patterns to understand why their apps are being uninstalled. It is no mystery that if you want your users to stick to your app, you should keep them engaged by giving them the experience they want.
The following are some tactics that have proved useful in keeping users engaged. More importantly, these tactics focus on delivering value to the user. Continuously.
Mining company strategies depend heavily on the current state of the market. When the market booms, companies develop marginal high-cost, low-productivity mineral deposits, supported by high commodity prices. But when the market is down, companies respond by slashing costs – a natural response to a shifting market cycle.
It is practically impossible to control the vicissitudes of the world’s economy that lead to shifts in currencies and prices of commodities. But, miners can control the way they operate. Companies are now focusing on reducing their costs and will have to move away from reactive cost cutting methods and create sustainable programs for cost management. Here are some strategies to consider.
rapidBizApps building cutting-edge underground mine operations software for Barrick in partnership with Deswik and Mobilaris
We're proud to announce that Barrick Gold Corporation, the world's largest gold mining company, has selected rapidBizApps as a key partner for their underground mine operations as they undertake a major digital transformation across their organization.
rapidBizApps is customizing its cutting-edge groundHog mobile solution for mine operators and supervisors to enhance production control and manage operations for the Barrick Cortez mine, located 100 kilometers southwest of Elko, Nevada, in the United States.
Built to integrate with Deswik, groundHog offers an enhanced application of the short interval control system, offering seamless production control while simultaneously improving mine safety. A real-time positioning of all underground assets and their 3D visualization, provided by Mobilaris Mining Intelligence, is also part of the custom solution.
The Barrick Cortez mine will be the first installation of the rapidBizApps groundHog system, with more to follow later this year.
Barrick is the world’s largest gold mining company, and one of Canada’s leading global corporations. Barrick has mining operations in Argentina, Australia, Canada, Chile, Dominican Republic, Papua New Guinea, Peru, Saudi Arabia, the United States, and Zambia. More than 75% of their gold production comes from the Americas region. Barrick is listed as ABX on the Toronto Stock Exchange.
Deswik is a global consulting and technology company that delivers efficiency focused solutions to the mining industry across all sectors – Open Cut Coal, Underground Coal, Open Pit Metals and Underground Metals.
Present in four continents, Mobilaris reaches more than 150 million subscribers within software based positioning for commercial, public safety services, industry solutions and lawful intercept use. Mobilaris solution areas include Mining Intelligence, Tunneling Safety, Public Safety, Commercial Location-Based Services.
To learn more about rapidBizApps, click here.
For more information, contact:
Satish Penmetsa (CEO)
Though “automation”, more often than not, brings to mind a picture of Henry Ford’s assembly line, the word has various forms – controlling factories, vehicles, communications, appliances, and different kinds of systems. The applications of automation in mining are as unlimited as your imagination – from helping map mines to replacing labor to ensure the safety of workers.
At SME this year, we will be showcasing an updated version of groundHog. Built for underground mines, groundHog enables smarter production control, seamless mine operations and maintenance.
Operational efficiency with the highest standards of safety is the top most priority of miners these days. groundHog is built to deliver that. We engineered groundHog to enable better safety inspections, eliminate mine downtime and in most cases, provide supervisors with the ability to manage fleet remotely.
Using groundHog, Mine supervisors can easily create and manage tasks with deadlines, assign crew to activities, allow the management of fleet and consumables while keeping them up to date with mine audits and inspections.
Powerful technology can now enable safer and productive mine operations. The ability to control production, manage and maintain equipment, track and schedule workforce, and gain deep insights to drive higher process efficiency is now possible with groundHog.
Built to be customized to specific mine operations, groundHog is composed of four parts - a mine production management system, a machine and equipment management system, a people management system and an analytics system that collects data and processes them into actionable insights.
We are very excited to be showcasing how groundHog can become a fantastic addition for miners with their existing tools and empower them to do things much better than before every day.
See you at #SME2017ACE at Booth 702.
Learn more about groundHog >