User engagement is the key to a successful app performance. The rate at which users abandon apps is one of the greatest problems that app developers now face worldwide. People download apps, only to stop using it after some time or uninstall it from their phones. Developers and teams are now studying user usage patterns to understand why their apps are being uninstalled. It is no mystery that if you want your users to stick to your app, you should keep them engaged by giving them the experience they want.
The following are some tactics that have proved useful in keeping users engaged. More importantly, these tactics focus on delivering value to the user. Continuously.
A Seamless User Experience (UX)
A seamless user experience helps your app in retaining the attention of users over a long period of time. The app should be simple to use, and have a clear and straightforward navigation. Pre-populated fields and drop-down menus work well with users, for they will not have to type in a lot of details; typing a lot in an app gets tedious and people will stop using the app even before they start. Make your app is built to ’s algorithm remember the details of existing users. It is not a consistent user experience if payment details need to be entered every time your user wants to make a purchase.They won’t like it if they have to enter their details every time they make a purchase or install the app.
Studies have revealed that most people abandon an app right before checking out, for they have to fill out a number of fields every time they want to buy something. Creating a checkout process that is simple, easy to understand, and does not involve too many steps is the key to increasing conversions. Buttons that are easy to find and tap, along with pages that don’t take a long time to load (read: pages without too many images), will prompt people to stick with your app for longer.
Gamify your app
Gamification is an effective way of keeping your users interested in your app. In fact, if you do it properly, it can be the reason for users often revisiting your app. If you want to make the most of gamification, it must be fully integrated and add some real value to a user’s experience.
You could add a leaderboard or give away badges in your app, but only if they have add value (read: stand for something – discounts, prizes, etc.) to your users. Think it completely through – the type of gamification that works with your app, various ways of improving it for your users, and any way you can keep the app from becoming complex to work with.
Push notifications – use them wisely
Push notifications, when used diligently, can be a great way to remind your former users about your app in your app again. Push notifications could simply be important information or important value additions. Great push notifications utilize language that excite the user with promotions or challenges.The communication sent out must be relevant to the user, else you will end up simply annoying them and they might just uninstall the app out of sheer irritation.
To create a successful push strategy, you must know and understand the creator must take into account data about who your users are, where they are, and what they are doing. This information can help the creators to create messages that would be relevant to users. at that point in time.
Tracking in-app activity and targeting segments of users can help develop an effective push notification strategy. By breaking down your app users into segments depending on how they use the app and then crafting relevant messages for each segment, you will be able to keep encourage them to use your app longer and gain loyalty. The focus should be on creating intelligent pushes are practically impossible to ignore.
Make sure the app can be opened from emails
For the most part, users will open your app by clicking on the icon. But there will be times when they will be required to open the app using a link in an email (for example, when you send an email as a response to a password reset request). It would be prudent to register a custom URL for the app – one that users will be able to use to open an app on their phone or tablet by clicking on the link provided in the email. If you send an email to someone who does not have your app installed, it would help if you incorporated a link that would lead them to a page from where they could download your app. Otherwise they might be left looking at a blank screen when they click on your link.
It would help if your link opens right to your app’s default start page. You could also have it open to a landing page designed specifically for new users. But if you are sending across a newsletter that talks about a new feature in the app and are inviting them to click on a link in the newsletter to access that feature, then it would be prudent to have the link lead directly to the feature you’ve been talking about. Deep linking techniques can help you have your users open the app at any part you want.